strategy & concept
Climate change is happening; animals and plants are on the verge of extinction. Together with ARTIS Zoo, we decided there was no better time to show the greatness of life and highlight the role the zoo plays in conserving and promoting it: there’s more to zoos than just watching monkeys. By making people aware of all forms of life and their interconnectedness – from microbes to elephants to planets – they would care a little more for it. And in turn, feel more connected. The ARTIS LIVES campaign celebrates life. All life.
ARTIS LIVES, Let's go to ARTIS, moving outdoor.
In collaboration with ANYONE Amsterdam, we bombarded social media with ‘bite-sized snacks’ about the ARTIS Lives campaign. It increased both awareness and ticket sales: results were way beyond our expectations.