Every New Years Eve, the Dutch are allowed to light their own fireworks. Despite it being called a tradition, the consequences are horrendous. However, almost 70% of Dutch people are against lighting fireworks themselves, but they aren’t heard by politicians. Therefore Achmea, the biggest insurance company of the Netherlands, stepped in. It's time for new traditions. Commissioned by TBWA Amsterdam. Design, film direction & film production: Part of a Bigger Plan.