exhibition design
For NEW FOR NOW, The Origin of Fashion Magazines, we developed the design of all four rooms to take visitors on a journey from the first printed sheets in 1600 to the magazines of the late 1930s. Our plan included a zoetrope and a series of flipbooks; we also divided the spaces with a hedge. To jump to the ‘Now’, we created moving installations and invited fashion illustrators like Quentin Jones to lend their talent.


A welcome sign, made of 897 magazines
flipbooks

communication
We came up with the exhibition title and created an online film which spread like wild fire through fashion blogs including AnOther Magazine and Vogue.

book design




merchandise
Exclusively for the Rijksmuseum Shop, we designed 20 original pieces of merchandise inspired by the exhibited works.







co curation
Together with the Rijksmuseum’s world-class curators, we made a selection of work from the museum’s collection.

Portfolio

UBS x FONDATION BEYELER _ What is art?

ARTIS ZOO _ Artis Lives Campaign

RIJKSMUSEUM _ Hercules Segers

RIJKSMUSEUM _ NEW FOR NOW

ARTIS ZOO _ All of Artis

G-STAR x PHARRELL _ RAW for the Oceans

LOUIS VUITTON _ Musée des Arts Décoratifs

ACHMEA _ Happy New Year

FONDATION BEYELER _ Bacon Giacometti

VOGUE USA _ CFDA Fashion Awards

CALIFORNIA SUNDAY MAGAZINE _ Dropbox

HERMAN MILLER _ 108 Years

JO MALONE LONDON _ A-Z of Britishness

MICROPIA _ Life on your nose

TIFFANY&CO _ The Guide to Diamonds

RIJKSMUSEUM x ING _ Tefaf 2016

LOUIS VUITTON _ L'Aventure

ARTIS ZOO _ Summer in the City

DE BIJENKORF _There's a Place

ARTIS ZOO _Micropia

DE BIJENKORF _ Room on the Roof

MAISON SCHIAPARELLI _ The Relaunch

DE BIJENKORF _ For the Bees

LOUIS VUITTON _ Mon Monogram

NOWNESS _ MR PORTER The Launch Campaign

WALLPAPER*MAGAZINE _ Design Awards 2014

ARTIS ZOO _Identity

BANANA REPUBLIC x MARIMEKKO

RIJKSMUSEUM _Tefaf stand

VICE MAGAZINE _Grolsch Film Works

PICKLES PR _ Identity + webdesign

RIJKSMUSEUM _ 7.7 Billion Lights

THIS THING CALLED LIFE _ Children's Book

PLENTIMALS _ product

NOWNESS _Dragon Boat Race

DIOR _Miss Dior le Parfume

LOUIS VUITTON _America's Cup

TNT POST _ The Childrens Stamp

RIJKSMUSEUM _Rijksstudio

ARTIS ZOO _ Artis de Partis

LOUIS VUITTON _ Bag Charms

ZWAAN PRINTMEDIA _ A year you'll never forget

MAISON SCHIAPARELLI _ Circle of Friends

NOWNESS _Wonder Water Café

REXONA _ Won't let you down

RIJKSMUSEUM _Welcome
