American fashion brand Banana Republic and Finnish design and fashion house Marimekko joined forces to create an iconic collection. We made a film and online campaign to celebrate this collaboration and ‘patterns that sing in the key of summer’. And set a ubiquitous global campaign in motion in every conceivable advertising medium. Think: in-store, online and out-of-home – including moving displays in Singapore to in-taxi screens in San Francisco.

Part of a Bigger plan