stand design

The Rijksmuseum is renowned worldwide for its Old Masters – not so much its impressive photography collection. Invited to design a stand at the prestigious art fair to address that, we developed a huge wall to display a hand-picked selection of 1,800 black-and-white photographs from the museum's archives. We arranged them to form a gradient from lightest to darkest, thereby showing the Rijksmuseum in a different light.

Part of a Bigger plan